American high-jumper Shelby McEwen faced backlash online after he declined to share a gold medal with New Zealand's Hamish Kerr at the Paris 2024 Olympics, opting instead for a jump-off which resulted in him finishing with a silver medal. Despite the criticism, McEwen expressed no regrets, emphasizing his desire to be the sole champion and representing his country and family. In a separate event, Jordan Chiles of Team USA initially finished fifth in the floor exercise but was awarded a bronze medal after an inquiry, which adjusted her score. Meanwhile, Canadian pole vaulter Alysha Newman celebrated her bronze medal victory with a twerk, gaining significant attention and defending her presence on OnlyFans, stating it connects her with fans more than ever before. Newman, who broke the Canadian national pole vault record, highlighted her confidence in sharing her training on the platform despite facing criticism. Both athletes exemplified the blend of athletic achievement and personal branding at the Olympics.