Shedeur Sanders Tops 2025 NFL Rookie Jersey Sales

Shedeur Sanders, a fifth-round pick for the Cleveland Browns, leads all NFL rookies in 2025 jersey sales despite uncertainty over his roster spot. He surpasses former college teammate Travis Hunter and Tennessee Titans quarterback Cam Ward, who rank second and third, respectively. Chicago Bears rookie tight end Colston Loveland is ninth overall and leads all tight ends in rookie jersey sales, despite recovering from shoulder surgery. The Bears, transitioning from Justin Fields to first overall pick Caleb Williams and with new offensive coordinator Delan Doye, are undergoing significant changes. The data reflects how rookies with strong personalities or marketability, like Sanders, drive merchandise sales regardless of draft position or expected playing time. This trend underscores the impact of off-field appeal on fan engagement and commercial success in the NFL.