Reliance Relaunches Shein App in India

Chinese fast-fashion retailer Shein has relaunched in India through a partnership with Reliance Retail, nearly five years after being banned due to diplomatic tensions and data security concerns. The new Shein India Fast Fashion app, operated by Reliance under stringent conditions, marks a significant return to one of Asia's largest retail markets. Reliance maintains full control over operations and data, ensuring customer information is stored locally, with Shein serving purely as a technology partner under a licensing deal. The partnership aims to boost India's textile sector by using local manufacturers, with the app offering affordable fashion, including dresses starting at Rs 350. Initially available in select cities, the app plans to expand nationwide, representing a strategic shift for Reliance in its competition against e-commerce giants like Flipkart and Amazon. Commerce Minister Piyush Goyal highlighted the unprecedented oversight measures Shein agreed to for its re-entry into India.