Diarrha N'Diaye Appointed EVP of Skims Beauty Leading Major Brand Expansion

Diarrha N’Diaye-Mbaye, founder of the now-closed inclusive beauty brand Ami Colé, has been named Executive Vice President of Beauty and Fragrance at Kim Kardashian's SKIMS Beauty, marking the brand's official expansion into beauty and fragrance. N’Diaye brings extensive industry experience from roles at L’Oréal Paris, Glossier, and her own award-winning brand, and she is tasked with leading product development, innovation, and brand strategy to create inclusive and accessible beauty products. Kim Kardashian emphasized the importance of representation and chose N’Diaye to help realize SKIMS Beauty's vision of inclusivity and authenticity. N’Diaye views this role as a second chapter in her career, aiming to blend innovation with community-driven design while simplifying and modernizing beauty routines. The partnership follows Kardashian's reacquisition of her skincare brand SKKN by Kim and her ongoing efforts to build a beauty brand that resonates with a diverse consumer base. Overall, SKIMS Beauty is positioned as a new wave of inclusive beauty under N’Diaye's leadership, continuing her legacy of fostering representation and community in the beauty industry.