Shai Gilgeous-Alexander Launches First Signature Converse Shoe in Toronto, New York

Oklahoma City Thunder star Shai Gilgeous-Alexander has officially launched his first signature sneaker, the Converse SHAI 001, with the original “BUTTER” colorway now available to the public. The shoe, priced at $130, combines elite performance features such as Zoom Air cushioning and radial traction with bold, expressive design elements including a customizable zip and a puffed upper. Gilgeous-Alexander, who is also the Creative Director of Converse Basketball, played a key role in the shoe's design, incorporating his personal style and logo. The launch included events in Toronto at the KITH flagship store and appearances in New York, including on The Tonight Show with Jimmy Fallon, where Gilgeous-Alexander highlighted the shoe's versatility on and off the court. The SHAI 001 aims to blend performance and self-expression, appealing to both athletes and lifestyle consumers. Available through Converse.com, Nike SNKRS, and select retail locations, the release marks a new chapter for Converse Basketball and highlights Gilgeous-Alexander's growing influence in the sport and culture.