Adidas Launches Global Superstar Campaign Featuring Cultural Icons

Adidas has launched its new global campaign, "Superstar, The Original," spotlighting the enduring cultural influence of its iconic Superstar sneaker that transitioned from basketball courts to streetwear and wider culture. Directed by Thibaut Grevet and narrated by Samuel L. Jackson, the campaign features a diverse, multi-generational cast including Missy Elliott, Jennie, Anthony Edwards, GloRilla, Teezo Touchdown, Mark Gonzales, and Gabbriette, all exemplifying originality and innovation. The campaign unfolds in two chapters, "Pyramids" and "Clocks," using striking black-and-white visuals to draw parallels between timeless monuments and the sneaker's lasting impact on culture. The Superstar II sneaker returns in classic colorways with updated features, accompanied by the iconic Firebird Tracksuit, both symbolizing creative expression and cultural boundary-pushing since the late 1960s and 1990s respectively. Adidas emphasizes that the Superstar is more than just footwear; it is a symbol of originality and a catalyst for cultural change across music, sports, and fashion. This campaign builds on Adidas Originals’ earlier "The Original" campaign, reinforcing the Superstar's legacy as a canvas for cultural icons and a staple in creative communities worldwide.