CleverTap Acquires Rehook.ai, Enhancing Customer Retention Services

CleverTap has acquired rehook.ai, a Y Combinator-backed startup specializing in promotions automation, to enhance its customer engagement and retention platform. This strategic acquisition merges analytics, engagement, and promotional tools into a single unified solution, allowing brands to create, track, and optimize campaigns effectively. Anand Jain, Co-founder of CleverTap, emphasized that the integration will enable businesses to deliver personalized, AI-driven experiences and unlock new opportunities for cross-selling and upselling in various industries, including gaming and retail. With rehook.ai's real-time promotional data, CleverTap customers will be able to trigger timely offers based on user behavior, improving retention rates. The acquisition aligns with CleverTap's goal to provide a comprehensive suite of customer retention solutions, ensuring that brands can address customer needs throughout their lifecycle. This move marks a significant step in CleverTap's ongoing evolution beyond traditional engagement tools.