The Camellia Bowl, an annual college football game held in Montgomery, Alabama, will be renamed the IS4S Salute to Veterans Bowl, reflecting its new title sponsor Integrated Solutions for Systems (IS4S), an engineering firm working with the U.S. military. The partnership aims to honor veterans and promote college football, with bowl executive director Johnny Williams expressing excitement about the collaboration. IS4S president Glenn Rolader emphasized that sponsoring the bowl is a gesture of gratitude for military service, rather than a marketing strategy. The game is scheduled for December 14 at Cramton Bowl and will be broadcast live on ESPN. Local officials, including Montgomery Mayor Steven Reed, have praised the new name as fitting for a community recognized as a Great American Defense Community. The bowl game features teams from the Mid-American and Sun Belt conferences.