World Triathlon, PTO Sign 12-Year Partnership

World Triathlon and the Professional Triathletes Organisation (PTO) have established a 12-year strategic partnership, running until 2036, to enhance the sport's commercial prospects and global presence. This collaboration builds on previous initiatives, including the launch of the T100 Triathlon World Tour and new anti-doping regulations. World Triathlon President Marisol Casado emphasized the importance of using the current momentum of the sport, particularly after successful Olympic events, to deepen fan engagement and broaden the sport's appeal. The partnership will focus on the sole Official World Championship Tour of Long Distance Triathlon, athlete safeguarding, and shared management of sponsorship and broadcast rights. This initiative aims to provide athletes more flexibility between various competition formats while expanding the sport's reach to a wider audience. Both organizations are optimistic that this long-term commitment will foster growth in triathlon globally.