Carlyle Joins Oracle Red Bull Racing in Strategic Global Partnership

Carlyle, one of the world's largest global investment firms, has entered a landmark multi-year partnership with Oracle Red Bull Racing, marking the first time a major private markets firm has partnered with a Formula 1 team. This exclusive sponsorship deal will feature Carlyle's branding prominently on the Red Bull RB21 car, drivers' team kits, pit wall, and garage throughout the entire 2025 Formula 1 season, starting with the Azerbaijan Grand Prix. Both organizations emphasize their shared values of precision, innovation, and high performance, aiming to leverage technology and data-driven initiatives to expand fan engagement and broaden access to private markets and Formula 1. Carlyle's CEO Harvey Schwartz highlighted the evolving private markets industry driven by increased access and interest from a new generation of investors, aligning with Formula 1's growth and global fan expansion. Oracle Red Bull Racing's Team Principal Laurent Mekies pointed to the alignment between Carlyle's long-term investment approach and the relentless focus required in Formula 1, anticipating a powerful partnership on and off the track. The collaboration provides Carlyle a global platform to engage clients, partners, and communities, capitalizing on Formula 1's rising popularity and significant sponsorship revenues.