Ed Sheeran Drops 'Azizam' Featuring Googoosh and Andy

Ed Sheeran has released a music video for his new single 'Azizam,' which celebrates Persian culture by featuring a lively Persian wedding and appearances by renowned artists Googoosh and Andy. The video, directed by Iranian-American Saman Kesh, depicts Sheeran overcoming writer's block through immersion in Persian traditions, cuisine, and dance. Produced with Iranian-Swedish Ilya Salmanzadeh, 'Azizam' blends Western pop with Middle Eastern instruments to highlight both the similarities and differences between Persian and Irish traditions. The project has been warmly received by the Persian diaspora, who appreciate its rare, positive global representation of Persian culture. Sheeran emphasized his desire to showcase universal themes of love and pride, as well as cultural interconnectedness, through the song and video. The single will appear on his forthcoming album, marking his continued journey into cross-cultural musical influences.