Reebok Launches Engine A Basketball Shoe February 2025

Reebok is making a significant return to the performance basketball market with the launch of its first sneaker in over a decade, the Engine A, debuting globally on February 13, 2025, for $120. Designed in collaboration with WNBA star Angel Reese, the Engine A features a lightweight exoskeleton and the patented Energy Return System (ERS) technology, which enhances performance for dynamic athletes. The shoe's design draws inspiration from Reebok's 1990s Mobius line while incorporating modern elements to attract today's players. Reebok's CEO, Todd Krinsky, emphasized that this launch marks a pivotal moment for the brand as it reclaims its position in basketball culture. The release will be supported by a global marketing campaign featuring a roster of athletes known as Team RBK.B. Fans and athletes alike have expressed excitement about the shoe's performance attributes, which include excellent traction and a unique design.