SXSW Plans 40th Anniversary Seven-Day Event With AI Focus, New Clubhouse Format

South by Southwest (SXSW) will celebrate its 40th anniversary with a revamped event from March 12 to 18, 2026, in Austin, Texas, featuring a fully integrated seven-day schedule across its Innovation, Film & TV, and Music programs. For the first time, all programming will run simultaneously, with new dedicated clubhouses located downtown—Brazos Hall for Innovation, 800 Congress for Film & TV, and The Downright hotel for Music—replacing the traditional Austin Convention Center due to its renovation. Attendees will benefit from a refreshed badge system allowing daily reservations for sessions, with Platinum badge holders receiving priority access. The programming highlights a strong focus on technology, especially AI's impact on creativity and business, alongside discussions on media, marketing, and human connection. Notable speakers include Patreon CEO Jack Conte, futurist Amy Webb unveiling her 2026 Emerging Tech Trend Report, and The All-American Rejects discussing community-driven touring. The changes aim to foster a more rewarding and collaborative experience, marking a pivotal evolution for SXSW as a global creative festival.