England Lionesses Secure Major Sponsorships Amid Earnings Gap With Men’s Team

England's Lionesses have seen a dramatic rise in earnings and marketability since their 2022 Euro victory, with top players securing lucrative sponsorship deals from brands like Calvin Klein, Gucci, Adidas, and Nike. Despite their success and increased UEFA prize money for Euro 2025, the women's team still faces a significant pay gap, earning a collective bonus of £1.7 million compared to the men's £14 million for their respective tournaments, with individual bonuses of around £73,000 for the women versus over £400,000 for men. However, Lionesses are closing this gap through off-field endorsements, social media, and personal brand ventures, with some players reportedly earning millions annually outside their salaries. Experts note the women's team is considered more marketable due to their accessibility and engagement in social causes, which enhances their commercial appeal. The disparity highlights ongoing inequality in football pay structures, yet the Lionesses leverage their growing popularity and brand partnerships to boost their earnings significantly beyond official prize money. This evolving dynamic reflects both progress in women's football and the continuing challenges of financial equity within the sport.