Indian Auto Industry Eyes Festive Sales Boost

Indian carmakers are optimistic about a sales revival during the festive season, following a challenging few months marked by declining demand. Industry leaders, including Kia and Nissan, emphasize that the period from Onam to Diwali is crucial for boosting consumer sentiment and sales performance. With pent-up demand and government investment, sales growth of 5-10% is anticipated compared to last year, despite recent sluggish sales. Automakers are introducing attractive discounts and offers to clear accumulated inventory and encourage bookings, with festive sales historically accounting for 30-40% of annual sales. Dealers are also seeing increased foot traffic and inquiries, as consumers respond to the enhanced offers and incentives. Overall, the festive season is seen as a pivotal moment for the auto industry to regain momentum and improve year-end outlooks.