Levi's 501s Voted Most Iconic Fashion Item

The versatile cardigan has reestablished itself as a fall essential, celebrated for its adaptability, comfort, and timeless style, as seen at the recent Miu Miu fashion show. It can complement various outfits, making it a staple piece in fashion collections from brands like Tommy Hilfiger and Fendi. In a separate survey, Levi's 501 jeans have been voted the most iconic fashion item of all time, garnering 45% of votes from British shoppers, followed by the Ralph Lauren Polo shirt and Chanel's little black dress. The enduring popularity of the jeans, which have been worn by Hollywood legends and contemporary celebrities, highlights a growing trend towards vintage fashion, with 70% of respondents regularly shopping second-hand. The research underscores a shift towards sustainability in fashion, with many consumers prioritizing thrift shopping for its affordability and environmental benefits. Furthermore, the recent Versace show introduced a novel concept by integrating perfume into accessories, showcasing an innovative intersection of fragrance and fashion.