Apple Unveils Haptic Trailer for F1 Film

Apple has released the world's first haptic-enabled movie trailer for its upcoming racing film 'F1,' starring Brad Pitt and directed by Joseph Kosinski, with a score by Hans Zimmer. The trailer, available to iPhone users running iOS 18.4 or later, uses the Taptic Engine to deliver synchronized vibrations that match on-screen action, from roaring engines to subtle seatbelt clicks. This marks Apple's first use of haptic technology for movie marketing and is part of a major push for what could be its last big-budget theatrical release. The film follows Pitt’s character, a retired F1 driver making a comeback to mentor a new talent, and is set to premiere in U.S. theaters on June 27, 2025, before streaming on Apple TV+. Early reactions have praised the trailer's immersive tactile experience, though some question its potential for full-length films. The haptic trailer highlights Apple's continued integration of technological innovation with cinematic content.