ESPN to Broadcast Historic WNBA Preseason Game Featuring Caitlin Clark

Caitlin Clark's rising star power is significantly influencing the WNBA, as evidenced by ESPN's decision to broadcast the season opener for the Indiana Fever and their historic preseason game against Brazil's national team on May 4. The Fever will have 41 of their 44 games nationally televised during the 2025 season, a record for the franchise, with Clark’s previous performances leading to substantial viewer interest. Last season, games featuring Clark averaged 1.19 million viewers, a stark contrast to the 394,000 average for those without her. Additionally, Clark's recent 'Assist-Obsessed' ad campaign with Gainbridge showcases her dual role as a prominent athlete and rising media personality. As the WNBA Draft approaches, comparisons to Clark, especially with emerging talents like Sonia Citron, highlight her impact and the anticipation surrounding her performances. The Fever's marketing strategy and Clark's popularity are paving the way for a new era in women's basketball viewership and engagement.