Google Launches AI Avatars and Free Vids Editor for Broad Users

Google is significantly expanding its AI-powered video creation platform, Vids, by introducing lifelike AI avatars that can deliver scripted messages with natural expressions and voices, powered by its advanced Gemini AI models. Initially available to Google Workspace enterprise users, Vids now allows anyone to create engaging video content quickly, including new features like turning static images into animated clips and automatically trimming filler words from recordings. While the free version of Vids offers many editing tools, the AI avatar feature and some of the newest AI capabilities remain exclusive to paid plans. Google’s AI avatars come from a diverse library of appearances and accents, enabling tailored content for global audiences, although users cannot yet create personalized avatars of themselves. This update positions Google Vids as a strong competitor in the AI video content market alongside tools like Adobe Firefly and OpenAI’s Sora, with a consumer rollout planned for early 2026. The platform aims to simplify video production for marketing, training, and team communication by removing common barriers such as on-camera presence and complex editing.