Discount retailers, traditionally resilient during economic downturns, are facing significant challenges due to rising inflation and changing consumer spending habits. Dollar General and Dollar Tree report disappointing sales growth, with same-store sales barely increasing and some segments experiencing declines, indicating a shift in where consumers are directing their spending. Both companies are forced to raise prices to cope with increased operational costs, alienating their core low-income customer base that is particularly sensitive to price hikes. Dollar Tree has revised its earnings forecasts downward, expecting adjusted earnings of $5.20 to $5.60 per share, significantly lower than earlier projections. Rival chains like Walmart are capturing a larger share of the market as consumers seek value, further complicating the landscape for discount retailers. With discretionary spending on the decline, these stores must navigate a challenging economic environment to retain customers.