Beyoncé Stars in Levi's Global 'Pool Hall' Campaign Launch

Levi's has launched the second chapter of its 'Reimagine' campaign, titled 'Pool Hall,' featuring Beyoncé in a modern reinterpretation of the brand's classic 1991 commercial. Directed by Melina Matsoukas, the ad showcases Beyoncé in a stylish denim-on-denim ensemble as she plays a high-stakes game of pool against actor Timothy Olyphant. This installment aims to highlight the versatility of Levi's denim while celebrating female empowerment through a narrative that blends grace and competitiveness. Beyoncé remarked on denim's unique ability to evoke comfort and nostalgia, reinforcing its significance in modern fashion. The campaign, which follows the successful 'Launderette' chapter, is part of an integrated global marketing effort that includes various media platforms. As Beyoncé prepares for her upcoming Cowboy Carter Tour, this collaboration underscores a shared commitment to individualism and style between her and Levi's.