Vietnam Urges E-Consumer Protection Ahead of Tet

The National Retail Federation's annual 'Big Show' in New York showcased transformative technologies aimed at enhancing the retail sector, including advanced customer analytics, AI-driven fraud detection, and innovative shopping tools like body scanners and AI mirrors. However, as retailers adopt these technologies, they face challenges in aligning with evolving U.S. data protection laws. In parallel, issues such as counterfeit goods and poor-quality products have surged in Vietnam's e-commerce landscape, prompting calls for improved consumer protection ahead of the Lunar New Year. Similarly, concerns about stolen goods and fraud in the UK online marketplace highlight the need for enhanced oversight and collaboration among stakeholders to restore consumer trust. In India, draft guidelines for e-commerce platforms aim to bolster consumer protection through self-regulation, emphasizing transparency and accountability in a rapidly growing market. These global trends underscore the urgent need for robust frameworks to safeguard consumers in an increasingly digital shopping environment.