Apple Vision Pro Price Undervalued by Consumers on Game Show

The Apple Vision Pro mixed reality headset, priced at $3,499, has faced significant consumer resistance due to its high cost, as demonstrated by contestants on the popular game show "The Price Is Right" who consistently underestimated its price by a wide margin, with bids ranging from $750 to $1,270. This disconnect highlights that average consumers perceive the device's value to be far lower than Apple's asking price, contributing to disappointing sales and even reported production halts. While Apple positions the Vision Pro as a cutting-edge technology showcase aimed at early adopters rather than the mass market, the high price remains a barrier to broader adoption. Industry observers and commentators suggest that Apple needs to develop a more affordable version to expand market reach, with reports indicating the company is working on both a lower-cost and a high-end model. Despite being technologically advanced, featuring micro-OLED panels and sophisticated eye tracking, the Vision Pro's bulky design and lack of immersive content have also been noted as drawbacks. Overall, there is a consensus that without a substantial price adjustment or a less expensive variant, the Vision Pro will struggle to achieve mainstream success.