Goodell: Taylor Swift a Major NFL Marketing Win

NFL commissioner Roger Goodell called Taylor Swift one of the league’s biggest recent marketing wins, saying her relationship with Kansas City Chiefs tight end Travis Kelce and her attendance at multiple games — including the last two Super Bowls — have drawn a new, younger fanbase to the sport. Speaking at Leaders Week London, Goodell welcomed the influx of “Swifties” and said the Super Bowl will remain a U.S. event even as the league expands internationally. He praised Swift’s shift from casual observer to committed fan as a boost to the NFL’s growth efforts. Reuters reported the NFL had explored booking Swift as the 2026 Super Bowl halftime headliner but could not reach terms and that Bad Bunny was announced instead. Reuters also noted Swift’s continued cultural prominence with a new album, "The Life of a Showgirl," due Friday.