Kroger Set to Sponsor RFK Racing in 2025

RFK Racing is poised to secure Kroger as a primary sponsor for the 2025 NASCAR Cup Series, potentially marking a significant change in sponsorship dynamics as Kroger looks to move on from JTG Daugherty Racing amid ownership changes. Kroger's involvement would not only bolster RFK Racing's financial standing but could also allow the team to pursue a third car, with Ryan Preece being a potential candidate. The team, co-owned by Brad Keselowski, has seen a resurgence since his arrival, with both he and Chris Buescher achieving multiple victories. However, the integration of Kroger's sponsorship may complicate existing sponsor arrangements for the drivers. RFK Racing's history and performance improvements make it an attractive option for Kroger, which has previously sponsored Buescher. The evolving landscape of sponsorship in NASCAR highlights the increasing importance of diversifying revenue sources for teams.