In Taos, New Mexico, a Starbucks construction site has been nicknamed 'Charbucks' following two arson attacks, reflecting local resistance to national chains in a town of about 6,500 residents. The developer aims to establish the chain's first drive-through cafe by spring 2025, despite the ongoing security concerns, including installed video cameras and a guard on-site. Local patrons of independent coffee shops have expressed support for the attacks, indicating a sentiment against Starbucks, which they believe undermines local culture and businesses. The arson follows a historical pattern of opposition in Taos to external forces, which includes revolts against colonial and imperial powers. Local disdain is visually represented through graffiti and stickers showing the Starbucks logo in flames, symbolizing community pushback. The town council has approved the store, citing potential job creation and tax revenue, but the future of the project remains uncertain amidst these tensions.