A$AP Rocky, Margaret Qualley Film Chanel Proposal Scene in NYC

A$AP Rocky and Margaret Qualley were seen filming a romantic proposal scene for a Chanel commercial in New York City, capturing public attention with their on-screen chemistry despite both being in committed relationships. The shoot took place near the Astor Place subway station and featured Rocky proposing to Qualley in elegant, fashion-forward attire that highlights Chanel's blend of modern sophistication and timeless romance. The campaign is linked to Chanel's upcoming Métiers d’Art show in New York, marking the first city runway show for the brand in seven years and the debut of Matthieu Blazy as creative director. While Qualley is a Chanel brand ambassador with a history of starring in their campaigns and runway shows, Rocky is not an ambassador but has frequently worn Chanel publicly. The commercial's intimate, playful tone reflects a fresh narrative direction for Chanel, emphasizing poetic storytelling and urban energy. Both stars have notable personal lives, with Rocky partnered with Rihanna and Qualley married to Jack Antonoff, adding layers of real-world intrigue to the fictional proposal scene.