Amazon Plans Four-Day Prime Day Event for 2025

Amazon plans to extend its Prime Day event to four days in 2025, marking the 10th anniversary of the shopping extravaganza. This decision is aimed at boosting sales amid ongoing inflation concerns and increasing competition from retailers like Walmart and Target, who have launched their own extended sales events. Analysts believe that offering a longer shopping window will enhance customer engagement and spending, particularly as consumers seek out deals. The 2024 Prime Day generated $14.2 billion in sales, highlighting the event's significant impact on the retail industry. Amazon's new AI-driven shopping tool is also set to enhance the shopping experience by providing personalized deal recommendations. The extended event reflects Amazon's strategy to maintain its competitive edge in a crowded marketplace.