German Luxury Brand Loewe Launches €1,299 Premium Wireless Headphones

German luxury brand Loewe has launched its first wireless over-ear headphones, the Loewe Leo, targeting the premium audio market with a price around $1,299. The headphones feature 50mm drivers with a unique Olefin Composite Elastomer diaphragm, adaptive active noise cancellation, Bluetooth LE Audio supporting high-resolution 24-bit/96kHz sound, Dolby Atmos spatial audio, and multipoint connectivity. Additional smart features include AI-powered live translation and Mimi Sound Personalisation, which customizes audio based on a hearing profile via the Loewe app. Physically, the headphones boast premium materials such as anodized aluminum frames and genuine leather cushions, a tactile rotary control wheel, and come with a USB-C port plus cables; they offer a substantial battery life of up to 65 hours. Loewe is also launching an exclusive special edition of the Leo headphones, priced at €100,000 and studded with gemstones, created in collaboration with luxury jeweler Jacob & Co, available only to select customers. The brand’s move into luxury headphones reflects its strategy to expand into the growing global luxury market, though experts note challenges including shifting consumer preferences, especially in China, where domestic brand loyalty is rising.