Target has reported a significant turnaround in its fiscal second quarter, with sales rising 2% year-over-year to $25.45 billion and adjusted earnings per share surging 40% to $2.57, beating Wall Street expectations. This rebound is attributed to effective cost-cutting measures, price cuts on essential items, and the introduction of new private-label products, which have attracted more shoppers. The company's stock rose more than 12% following the positive earnings report, and it has raised its full-year profit forecast. While Target benefits from consumers seeking value amidst inflation, rival Macy's continues to experience sales declines, highlighting a more discerning consumer landscape. Target's success is also reflected in the broader market, with shares of other discount retailers like TJX also rising, while Macy's shares fell.