Cracker Barrel Reverses Redesign Plans After Nationwide Backlash

Cracker Barrel has reversed its recent rebranding efforts following significant public backlash, including from conservative groups and President Trump, who advocated for retaining the original logo. The company announced it will keep its iconic 'Old Timer' logo and suspend planned remodels of its restaurants, halting changes tested at only four of its 660 locations. Cracker Barrel emphasized its commitment to preserving the vintage Americana atmosphere, such as rocking chairs, fireplaces, and traditional decor, while focusing more on food quality. This retreat came after the new logo launch caused a sharp drop in the company's stock price and widespread criticism on social media. CEO Julie Felss Masino initially claimed positive responses to the rebranding but ultimately acknowledged customer concerns, leading to the company listening to its patrons. Cracker Barrel framed the decision as a recommitment to its roots and the nostalgic experience that defines the brand.