Kendrick Lamar Set for Super Bowl Halftime Show Performance

Kendrick Lamar is confirmed as the main act for the 2025 Super Bowl halftime show, set to take place on February 9 in New Orleans, alongside R&B star SZA. Despite the high-profile nature of the event, Lamar will not receive any payment for his performance, as it is standard for Super Bowl acts to forgo payment in exchange for significant promotional exposure. The NFL covers all production costs, with past performers like Rihanna and Lady Gaga experiencing substantial boosts in music sales following their halftime appearances. However, Lamar's upcoming performance is overshadowed by a legal dispute with fellow rapper Drake, stemming from a diss track titled "Not Like Us," which has sparked a lawsuit. In the lead-up to the performance, Lamar is scheduled for a press conference with Apple Music to discuss his recent Grammy wins and the anticipation surrounding the show. Fans are speculating about potential surprise guests during the halftime show, although Tyler, The Creator has confirmed he will not be in attendance due to his tour schedule.