West Brom Reports £33.9m Loss Amid Owner Investment

West Bromwich Albion reported a significant loss of £33.9 million for the 2023-24 season, marking the first financial results since the club lost Premier League parachute payments. This loss is a sharp increase from the £11 million deficit reported the previous year, attributed to a decrease in turnover from £56.7 million to £28.2 million. Co-owner Shilen Patel, who celebrated his one-year anniversary of ownership, injected over £25 million into the club to cover running costs and ensure compliance with financial fair play regulations. Despite the financial challenges, Patel expressed confidence in stabilizing the club's future and ensuring it remains competitive. He emphasized the importance of context, noting that the figures reflect the legacy of previous ownership and that there are no concerns regarding breaching profit and sustainability rules. The club is on a positive trajectory, with plans to continue investing in facilities and operations.