French Ski Stations Join Swiss 'Magic Pass' System for 2024/25

Several major ski resorts are launching their season passes for the 2025-26 winter season, with notable offerings across various locations. Snowbasin Resort has introduced early season passes featuring immediate access for the remainder of the current ski season and announced significant upgrades, including RFID technology and lift improvements. Meanwhile, Taos Ski Valley is celebrating its 70th anniversary by offering loyalty savings and benefits for passholders while keeping prices stable for renewals. In contrast, Vail Resorts is increasing the price of the Epic Pass for the fifth consecutive year, citing inflation as the reason, despite a recent labor agreement. Additionally, the Swiss 'Magic Pass' is expanding to include more French resorts, enhancing its appeal to skiing enthusiasts. These developments underscore a competitive landscape as resorts adapt to changing market conditions and customer expectations.