Legacy Motor Club Extends Dollar Tree Sponsorship Through 2028

Legacy Motor Club, co-owned by seven-time NASCAR Cup Series champion Jimmie Johnson, has secured a multi-year sponsorship extension with Dollar Tree through 2028, marking a significant and rare long-term partnership in the current NASCAR sponsorship landscape. Dollar Tree, a major retail chain, sponsors both of Legacy’s Toyota-backed Cup Series cars driven by John Hunter Nemechek and Erik Jones, enhancing the team’s financial stability and competitive prospects. The partnership, initiated in 2024, has been described by both Legacy Motor Club CEO Cal Wells III and Dollar Tree's Chief Merchandising Officer Rick McNeely as foundational, supporting the team's championship aspirations and offering strong brand visibility to millions of NASCAR fans. Nemechek and Jones expressed enthusiasm for the sponsorship's role in providing stability and energy to the team as they aim to build a lasting legacy together. Legacy Motor Club has shown notable improvements under Johnson's leadership, including strategic management hires and ongoing efforts to expand its racing operations despite legal challenges. This renewed sponsorship deal underscores the importance of stable corporate backing in NASCAR amid a challenging economic environment for teams seeking long-term financial security.