Daydream Launches US AI Fashion Chatbot With 8,000 Brands

Daydream, an AI-powered fashion shopping platform co-founded by e-commerce veteran Julie Bornstein, has launched its public beta, aiming to revolutionize online fashion discovery through conversational AI. The platform integrates a chat-based shopping agent that allows users to input natural language queries or upload images to find personalized fashion items from over 8,000 brands and nearly 2 million products, including partners like Alo Yoga and Net-a-porter. Users create a personalized 'Style Passport' by providing preferences and sizes, enabling the AI to tailor daily fashion edits and refine search results dynamically via features like the “Say More” button. Unlike traditional e-commerce, Daydream centralizes product discovery within its chat interface, leveraging large language models for nuanced understanding and real-time adaptation to individual styles, while redirecting users to merchants for purchase completion. The $50 million seed-funded startup reflects Bornstein's long-term vision to enhance e-commerce search and discovery, drawing from her experience at Nordstrom, The Yes, Stitch Fix, and Sephora, and seeks to offer a more intuitive, low-friction shopping experience that could set a new standard in fashion retail. By combining generative AI with fashion expertise, Daydream aims to create a highly personalized, efficient way for consumers to find and shop fashion items, potentially transforming how people shop online.