Cultural Tourism Booms in Asia With Tech, Heritage

Cultural tourism and heritage are seeing a significant boost across Asia in 2025, with events and initiatives blending tradition and modern technology. The 7th China Xinjiang International Dance Festival in Urumqi opened with 52 performances over 17 days, underscoring dance's role in cultural exchange. In Taiwan, the 2025 Taipei Summer Travel Expo is drawing large crowds to its Cultural and Creative Products Zone, where traditional artifacts like the Ming Dynasty phoenix crown are reimagined with interactive AR and contemporary design through collaboration between the National Museum of China and ATETS. Luxury hospitality in China is also evolving, as brands such as Shangri-La launch new concepts that prioritize authenticity, cultural depth, and well-being to attract affluent younger travelers. These developments highlight a growing trend across Asia: the fusion of heritage, technology, and innovative tourism to engage both local and international audiences. The sector's resilience and innovation are contributing to broader tourism recovery in the region.