NASCAR Nears O’Reilly Auto Parts Replacement for Xfinity Second-Tier Series

NASCAR has secured a multi-year deal with O'Reilly Auto Parts to become the new title sponsor of its second-tier series starting in 2026, replacing Xfinity after 11 years as the entitlement sponsor. The announcement is expected soon, possibly within the week, coinciding with NASCAR's reveal of the 2026 national series schedules. O'Reilly, an endemic brand with a long history of NASCAR sponsorships and over 6,000 stores, is poised to leverage its existing relationship with the sport to take on this higher-profile role. Xfinity will remain a premier partner in NASCAR's top-tier Cup Series despite stepping down from the second-tier sponsorship. NASCAR sought approximately $10 million annually in rights fees plus additional activation spending, aiming for a total sponsorship value around $15 million per year. The new deal reflects the growing popularity of the series, especially with its races airing on the CW Network, which has boosted viewership to over a million per race.