France Tourism Surges; Europe Faces Over-Tourism

France saw a record-breaking tourism year in 2024, driven by major events such as the Olympic Games and the reopening of Notre-Dame, attracting over 100 million visitors and €71 billion in spending, with a notable focus on Paris and growing interest in rural getaways. Over-tourism has become a critical issue in Mediterranean destinations, including Zakynthos and Rhodes, prompting local moves toward sustainable tourism. As a result, many travelers are now seeking less crowded, authentic destinations such as Český Krumlov in the Czech Republic, Alberobello in Italy, and Sintra in Portugal. Road trips through Portugal, Scotland, and Italy remain popular for their scenic and cultural offerings. France and other European countries are increasingly adopting digital strategies and sustainability initiatives to encourage mindful travel and mitigate tourism's negative impacts. This reflects an evolving balance between Europe's enduring appeal and a rising demand for authenticity and sustainability among travelers.