Consumers File Revised Lawsuit Against Hermès

A group of U.S. consumers has revised their antitrust lawsuit against French luxury brand Hermès, alleging that the company requires customers to spend significant amounts on other products to qualify for the opportunity to buy a Birkin bag. The plaintiffs from California filed their third complaint, incorporating more allegations of false advertising and fraud alongside their initial claims that Hermès is violating U.S. antitrust laws. They argue that Hermès ties the purchase of ancillary products to the ability to buy a Birkin bag, a practice they claim misleads customers into believing they will eventually obtain the coveted item. Hermès denies any wrongdoing, asserting that their business practices are legal and competitive. U.S. District Judge James Donato has expressed skepticism about the lawsuit, suggesting that Hermès has the right to operate its business as it sees fit, even if it results in many customers not obtaining a Birkin bag. The case continues to develop as the plaintiffs aim to persuade the judge of their claims.