Harley-Davidson has announced a significant shift in its corporate policies, dropping its Diversity, Equity, and Inclusion (DEI) initiatives and pro-LGBTQ efforts following backlash from a segment of its customer base. This decision was largely influenced by conservative activist Robby Starbuck, who criticized the company for perceived 'woke' practices, prompting outrage on social media. In an open letter, Harley-Davidson stated that it has not operated a DEI function since April 2024 and will no longer engage in activities associated with DEI, including hiring quotas or sponsorships related to LGBTQ rights. The company emphasized its intention to focus on its core customer base of motorcyclists, veterans, and first responders. Critics of the company's previous stance have welcomed this reversal, while others remain skeptical about the motivations behind these changes. The evolving situation reflects broader tensions in corporate America regarding social policies.