Rapper Ch1tkey Faked Death for Publicity Stunt

South Korean rapper Ch1tkey, whose real name is Joon Hyuk, faked his death to promote his new song, initially claiming he had fallen off a roof during a social media challenge. This stunt led to widespread confusion and criticism, with even his girlfriend posting a heartfelt tribute believing he had died. Ch1tkey later confirmed in a live stream that he staged his death, calling himself 'smart' for deceiving everyone, including the police and his family. He faced severe backlash from the public and apologized to his fans and peers. His girlfriend and a friend who were involved in the hoax also issued apologies. The incident highlights the lengths some artists may go to for publicity, drawing parallel to a similar case involving Indian artist Poonam Pandey earlier this year.