Las Vegas 5-Day Sale Boosts Tourism Traffic, Conventions Authority Reports

Las Vegas recently held its first-ever "Fabulous 5-Day Sale," a citywide promotional campaign offering over 160 deals on resorts, entertainment, dining, and more, aimed at reversing a decline in tourism. The Las Vegas Convention and Visitors Authority (LVCVA) reported that website traffic to VisitLasVegas.com was nearly four times higher than usual during the sale, with referrals from the sales page to resort booking engines jumping almost 120 times normal levels, and booking interest exceeding typical Black Friday and Cyber Monday figures by 7.5 times. LVCVA Chief Marketing Officer Kate Wik emphasized that the campaign not only highlighted the value Las Vegas offers but also generated meaningful leads for resort and attraction partners, with visitors engaging deeply on the website. Early feedback from visitors, including international tourists, suggested the discounts helped counteract concerns over rising costs that had contributed to tourism declines, which included an 11.3% drop in visitors compared to the previous year. While financial impact assessments are still underway, some resorts like Caesars Palace are continuing to offer special discounts to sustain momentum. Overall, the campaign is seen as a promising effort to stimulate demand and showcase Las Vegas's appeal amid ongoing challenges in the tourism sector.