Julia Fox Leads Agent Provocateur Fall 2025 Campaign in New York

Julia Fox stars as the new muse "Agent Fox" in Agent Provocateur's Autumn/Winter 2025 lingerie campaign, embodying strength, independence, and femininity. The campaign, photographed by Greg Williams and led by creative director Sarah Shotton, was shot in New York's Manner Hotel and channels the sleek 1990s New York aesthetic, featuring pieces like the vintage-inspired Nelle set, Mercy corset, and Jessah bodysuit. Fox expressed feeling strong, sexy, and in control during the shoot, highlighting the brand's legacy of empowering women to be confident and unapologetically themselves. She particularly loved the '90s Pamela Anderson-inspired Mercy bustier and the daring Jessah bodysuit, emphasizing the fun and empowerment she experienced. The collection celebrates female empowerment and is available for purchase online, with prices starting around $67. This campaign marks a full circle moment for Fox and Shotton, who first met in 2019 and share a mutual appreciation for authentic self-expression.