Coronation Street Cast Faces Turmoil Over Brand Deal Favoritism

Coronation Street is embroiled in internal conflict as several cast members have accused ITV bosses of favoritism over the approval of lucrative brand deals. Stars Samia Longchambon and Sair Khan were reportedly allowed to participate in high-profile endorsements, such as promotions for Marks & Spencer and Bertazzoni, while other actors claim their similar requests were denied under strict ITV rules. This perceived double standard has intensified frustrations on set, with some cast members alleging a 'golden circle' of favorites who receive preferential treatment, especially as the show faces significant budget cuts and cost-saving measures. Discontent is reportedly widespread but largely unspoken, as actors fear jeopardizing their positions by speaking out. ITV maintains that all commercial work is subject to a case-by-case approvals process to avoid conflicts with partners and protect character integrity. The controversy unfolds amid broader financial pressures at the long-running soap, including reduced filming schedules and part-time contracts.