Tinder Launches Double Date Feature in US, Plans Global Rollout

Tinder has reintroduced its Double Date feature in the United States, allowing users to pair up with friends and match with other duos, aiming to create a more social and low-pressure dating experience tailored especially for Gen Z. The feature, which has been piloted in select international markets and will roll out globally by July, lets pairs swipe together and initiates group chats upon matching, facilitating casual conversations and meetups. Tinder's internal data shows that 90% of Double Date users are under 29, and women are three times more likely to swipe right on pairs than on individual profiles, with group chats seeing 35% more messages than one-on-one conversations. This feature also helps attract new and returning users, with around 15% of Double Date participants being newcomers or reactivating accounts, contributing to efforts to reverse a decline in paying subscribers. By promoting group dating, Tinder hopes to align with younger users' preferences for social, friend-involved dating while addressing anxiety associated with solo dating. This initiative is part of Tinder and its parent company Match Group's broader strategy to innovate product offerings and regain growth amid competitive pressures.