Record Viewership for 2024 Paris Olympics

The 2024 Paris Olympics saw record viewership across multiple platforms, with BBC Sport streaming the event 218 million times, doubling the Tokyo Games' total. Keely Hodgkinson's victory in the women's 800 meters was the most-watched event, attracting 9.1 million viewers. Warner Bros Discovery reported over 7 billion minutes streamed on its platforms, a sixfold increase compared to Tokyo, while Peacock achieved 20.3 billion minutes streamed, marking a 21% rise from all prior Olympics combined. Team GB finished with 65 medals, matching their total from London 2012, but with fewer golds than in previous Olympics. The extensive media coverage united audiences, showcasing a multitude of sports and athletes. With significant subscriber growth, both BBC and Warner Bros Discovery capitalized on the event's popularity, indicating a successful broadcasting strategy.