Hoda Kotb Signals Jenna Bush Hager at Parade

During the 2024 Macy's Thanksgiving Day Parade, Hoda Kotb gave a planned secret signal to her co-host Jenna Bush Hager, a tradition the pair have maintained during their time on the Today show. The signal, inspired by the music video 'RockaFellaCenta' by Matt Rogers and Bowen Yang, involved a distinctive arm-shaking dance move. Jenna, having missed a similar signal last year due to a mishap at home, was alert this time and shared the moment on Instagram, expressing her gratitude for Hoda's gesture. This Thanksgiving marks Kotb's last parade before departing from the Today show in early 2025. Hoda has a history of using hidden signals during broadcasts, often as a personal message to her children.