Breitling Named Official Timepiece Partner of NFL With 32-Team Watch Collections

Swiss luxury watchmaker Breitling has entered a multi-year global partnership with the National Football League, becoming the NFL's official timepiece partner and marking the first luxury watch brand to do so. To celebrate the collaboration, Breitling is launching two new NFL-themed watch collections—Chronomat Automatic GMT 40 and Endurance Pro—each featuring 32 team edition models with official colors and logos for all NFL teams. The partnership includes Breitling's activation at major NFL events such as the Super Bowl LX and NFL Honors, where select winners will receive custom Breitling watches, as well as a presence in boutiques worldwide, including cities hosting international NFL games. NFL executives highlight the deal's value in connecting fans through meaningful products and experiences tied to the league's biggest moments, while Breitling's CEO emphasizes the alignment between the NFL's community spirit and Breitling's brand values. This agreement expands Breitling’s visibility in the U.S. sports market and reinforces its image as a luxury marque associated with performance and lifestyle.