Younger Pet Owners Spend More Amid Rising Costs

A recent study highlights that Gen Z and millennial pet owners in the UK are spending an average of £936 annually on their pets, significantly higher than older generations who spend around £623 per year. Young pet owners allocate 17% of their budget to toys, while two-thirds of their spending focuses on food, reflecting a priority on pet nutrition, as emphasized by veterinary expert Dr. Sarah Page-Jones. Despite their willingness to spend, many neglect essential veterinary care, with 48% not regularly taking their pets for check-ups and a significant number skipping vaccinations and parasite treatments. In contrast, a U.S. poll indicates Gen Z spends an average of $148.50 monthly on pets, showing a trend of lavish spending across generations. Overall, both studies reveal a growing commitment to pet well-being, balanced against a lack of attention to medical care. The findings underscore a cultural shift toward treating pets as integral family members, as many owners are willing to invest in their happiness and health.